The Case Against Make for Small Business
Make's operation-based pricing and technical complexity make it a poor fit for most small businesses without dedicated technical staff.
Small business software, honestly reviewed
Make's operation-based pricing and technical complexity make it a poor fit for most small businesses without dedicated technical staff.
Streak costs more than basic CRMs but less than the productivity lost when your team ignores a CRM they have to leave Gmail to use.
Zoho CRM cuts your per-seat cost in half versus HubSpot, but only if you can live without workflow automation on the entry plan.
Make's visual builder hides technical complexity that catches non-technical teams off guard, and its operation-based pricing penalizes growing businesses faster than straightforward task-based alternatives.
Streak costs $49 per user monthly and only makes financial sense if your entire sales process happens in Gmail threads.
Pipedrive costs less and works better for most small sales teams, unless you're already locked into Monday.com's ecosystem.
HubSpot's free CRM beats Pipedrive's $14/month tier on features, but Pipedrive wins if you're allergic to ecosystem bloat and upsell pressure.
Monday CRM wins on workflow customization for service businesses, but Pipedrive closes deals faster for traditional sales teams.
Make wins on cost and power if you're technical; Zapier wins if your team needs to self-serve without a learning curve.
Wave charges nothing for solid accounting software but limits multi-user access and advanced features — expect to outgrow it around $300K in revenue or your third employee.