MailerLite starts at $10/month for up to 500 subscribers, then scales to roughly $20/month for 1,000 subscribers and $50/month for 5,000. That puts it in the lower-middle tier of email platforms — cheaper than Mailchimp or ActiveCampaign, but not free like Sender or Brevo’s entry plans.
So is it worth paying for? If you’re choosing between MailerLite and a genuinely free tool, probably not. But if you’re comparing it to other paid platforms, MailerLite delivers more than it charges for.
What You Actually Get at This Price
The builder is clean and fast. You can knock out a decent-looking newsletter in under ten minutes without wrestling with clunky editors or spending an hour on formatting. The drag-and-drop interface works like you’d expect it to, which sounds basic but isn’t universal among email tools.
Automation is included on the paid plan, and it’s more capable than you’d guess at this price point. You can set up welcome sequences, abandoned cart flows if you’re running e-commerce, and segment-based triggers without upgrading to an “enterprise” tier. I’ve used it to run a simple three-email onboarding sequence for a SaaS trial, and it handled conditional logic without needing a flowchart degree.
The landing page builder is a bonus feature that surprises people. It’s not going to replace a dedicated landing page tool if you’re running serious ad spend, but for lead magnets, webinar signups, or simple opt-in pages, it’s perfectly usable. You get custom domains, pop-ups, and embedded forms all in the same subscription.
Where It Falls Short
Reporting is functional but not impressive. You get open rates, click rates, and basic subscriber activity. If you need deep behavioral tracking or revenue attribution, you’ll want something like ConvertKit or ActiveCampaign instead.
Integrations are decent but not exhaustive. It connects to Shopify, WordPress, Zapier, and the usual suspects. If you’re running a complex stack with niche CRMs or custom-built tools, double-check compatibility before committing.
Support is email-only on the paid plan unless you’re on a higher tier. Response times are usually within 24 hours, which is fine for most issues but frustrating if you’re mid-campaign and something breaks.
How It Compares
| Tool | Price (1,000 subscribers) | Automation Included | Landing Pages |
|---|---|---|---|
| MailerLite | ~$20/month | Yes | Yes |
| Mailchimp | ~$35/month | Limited on Standard | No (separate tool) |
| ConvertKit | ~$29/month | Yes | Yes |
| Brevo (Sendinblue) | ~$25/month | Yes | Yes |
Who Should Pay for It
MailerLite makes sense if you’re past the “testing an idea” phase and need a reliable tool that won’t nickel-and-dime you as you grow. It’s a solid pick for creators, small e-commerce stores, and service businesses that send regular emails and want basic automation without paying ConvertKit or ActiveCampaign prices.
Skip it if you’re still under 500 subscribers and a free plan elsewhere will cover you, or if you need advanced CRM features and detailed analytics. For everyone in between, it’s one of the better values in email marketing.
[CTA: Try MailerLite]
Key takeaways
- MailerLite costs approximately $20/month for 1,000 subscribers and includes automation and landing pages that competitors charge extra for
- The email builder is fast and intuitive, but reporting is basic — fine for newsletters and simple funnels, limiting for data-heavy operations
- Best value for small businesses and creators who need reliable email marketing without enterprise pricing; overkill if you’re still under 500 subscribers and can use a free tool
StackSmall · May 2026